Cost of Acquiring Customers
It is so important yet can be overlooked. What is your cost of acquiring a customer? Sure you factor in the marketing and other direct costs but what about the intangibles? Establishing trust and gaining that authority. It takes a long time but it is so easy and fast to destroy that rapport.
It is easier to continue to sell to existing customers than working to gain “new” customers. Therefore, customer support and exceeding your customers’ expectations is paramount.
Building relationships for the long term. Expanding your network and alliances. Never compromise your values or ethics for a sale.
Nurture and provide value for your customers and alliances. Focus on giving without expecting anything in return. This approach has guided me throughout my career.
Be a bridge builder not a destroyer. Patience. Keep building and creating. Good things will come! ♾️
